Original 1966 AMT Ford MUSTAND HARDTOP Dealer PROMO Car RED 1/25

Description

1966 AMT Ford MUSTAND HARDTOP Dealer PROMO Car RED 1/25
Original 1966 Dealer PROMO Car by AMT.  Estate car in "as found" condition" Car has a number of body scratches all over the car. We believe many of them may buff out, but we have not attempted to do so.  Front tire is detached: rim and tire are present, but we could not get the tire back on the rim.  Some wear to the chrome paint.  Nice original promo car of this classic sports car that displays well despite  minor condition issues.  Please see photos to determine condition for yourself.  Photos are part of the description.
Automobile dealer promos were 1/25th-scale versions of cars and trucks that salesmen would show off to their prospective customers.
Paint is actually a key differentiator between a factory-authorized dealer promo and a regular model car.
Especially in the postwar years, auto companies had a difficult time supplying their dealers with cars in every available color. Dealer promos, which were released annually just like the full-size cars they were based on, were a way for salesmen to make their pitch, even if they didn’t have every color on their lot. In contrast, toy car model makers such as AMT (which also made dealer promos), Monogram, and Revell produced vehicles whose colors were close but not necessarily true to the real thing.
As the promos themselves became more popular, the models were used to convert window shoppers into buyers. For example, in the 1950s, AMT made plastic dealer promos of the Ford
Edsel that were given to precocious children after their parents had taken a test drive. Companies such as Johan (also spelled Jo-Han) made friction-drive promo cars that kids could race around a showroom floor while the adults haggled and bargained.
This item is from the estate collection of a master model builder (he built many of the models used by model companies for the photos on product boxes), collector, and dealer.  We will be listing hundreds of items from this eclectic collection, including deal promo cars, vintage model kits, trains, vintage wood and plastic pond boats, and vintage electric outboard motors.  Please watch our store over the next few weeks as we offer these amazing vintage finds.
We are happy to offer combined shipping and volume discounts where practical.